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Is it "Art" or is it "Science" ?
Visual Merchandising is a multi-layered effort that can combine marketing, space management, color and design, technical effects, lighting, inventory management and slight of hand. *how do you get the consumer to find and focus on your product in a sea of competing views ? that's merchandising. *how do you convey the subtleties and nuances of your product: the intangibles.... fun, drama, sophistication, comfort, ecology, economy, prestige, durability, timelessness, fashionable or trend-resistant...in less than the time it takes to blink an eye? that's marketing. *how do you get all your ideas and appropriate inventory exposed without overwhelming the consumer or losing their interest? that's space management. Whether you are launching a business / product line Or simply reorganizing; visual merchandising can make ALL the difference when you are competing for the bottom line.
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